Create A Profitable Future In Online Marketing

Due to the instability within the economy, people are beginning to experience a sense of job insecurity and are seeking different options in securing their future.  One such option is to start their own business in online marketing. Online Marketing is growing enormously among an increasing number of people who are searching for job security.  Starting an online business can be challenging as well as rewarding.  To create a profitable future in Online Marketing, it is beneficial to start learning some of the basic knowledge involved in starting a business.job security

SEO (Search Engine Optimization)
SEO (Search Engine Optimization) makes your website easy for both users and search engine robots to understand.  It is a set of rules that can be followed by web site (or blog) owners to optimize their web sites for search engines and thus improve their search engine rankings. In addition, it is also a great way to increase the quality of your web sites by making them user- friendly, faster and easier to navigate.

If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives.

 

popular-website-platforms

popular-website-platforms

Create a Website

Before you start an Online Marketing Business, you need to build a Website.  As you can see in the figure above WordPress is the most popular platform used to build your website.

Why WordPress is better than the rest?  Because it’s AWESOME! But more importantly…It’s totally FREE, with loads of layouts to choose from and it’s extremely beginner-friendly.  If you know how to use Microsoft Word, you already know how add your own content.

WordPress can be expanded with free plugins to handle just about any site you can imagine – from gorgeous business pages to social networking sites. With “plugins” you’ll be able to add contact forms, subscription forms, image galleries and so on for your website – pretty simple, huh?

Content Writing

To get your name out there and start developing trust with your customers, you must give them value.  To do this you must begin to understand who your audience is and begin to communicate with them through blogging and articles. This means creating the writing which appears on websites that are designed to sell or promote a specific product.

Blogs and Articles writings are often used to increase traffic to your site. Bloggers and article writers often take for granted the fact that their work sometimes allows for the interjection of personal opinion.

Remember, content is king of advertising and internet marketing.  It’s all about content in the internet world so be ready to write!

 

Social Media Marketing

Social Media Marketing is the process of gaining website traffic or attention through social media sites.  This platform helps to promote your website and products as well as building engaging followers.

The starting point for growing your audience on any social network is to start developing a strong profile of yourself… often referred to as Branding. This requires cover and profile photos and filling out all the details about yourself. On Twitter, that’s as simple as a 160-character bio, website link and location. Facebook wants a short description, website link, address and phone number. In short, fill out as many fields for your social profiles and pages as you can.

Having a strong social media presence on the internet is the key to tapping into your customers’ interest which can bring remarkable success to your business.

Pay Per Clickonline marketing2

Pay Per Click (PPC), sometimes referred to as cost per click, is used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

This method is very popular among online marketers and other home based business owners that sell products or services online.  Pay per click advertising is a great way to get visitors when you need traffic and you need it now. But it’s risky: With poor management, you can spend a fortune, generate many visits, and end up with nothing to show for it.

Most pay per click advertising requires that you write a couple short descriptive phrases about your service. Don’t underestimate the importance of this – make sure, at a minimum, that your grammar, spelling and overall language is correct and appropriate for your audience.

Email Marketing

Email marketing occurs when a company sends a commercial message to a group of people by use of electronic email. This is done most commonly through advertisements, requests for business, or sales or donation solicitation.

Email communication is Critical to the success of your business because it helps to build customer loyalty, trust in a product or company or brand recognition. Email marketing is an efficient way to stay connected with your clients while also promoting your business.

marketing for beginners

Hopefully, I have given you some helpful information that will assist you in starting your own internet business.  If you are seeking the ultimate job security, or increasing your earnings, this is an option you should consider. To learn more about this opportunity to secure your future, please click here.

What Are Your Options In Securing Your Future?

The following Report on the condition of the economy  “Reported on February 4, 2016 by CNBC”,  seems to depict a shaky job market which can cause great concerns among job seekers. After reading the following news article, you should ask yourself what options or measures can you take to protect your financial security?

Growth or scare? Markets brace for jobs data

 

The job market has been a pillar of strength for the U.S. economy and a key reason that the Federal Reserve was able to hike interest rates, so January’s employment report has become even more critical amid new signs the economy has hit a soft patch.

Economists expect to see 190,000 nonfarm payrolls and an unchanged unemployment rate of 5 percent, after December’s surprisingly strong 292,000 jobs. Some payback for December’s strong gains was expected, but economists are a bit more concerned about Friday morning’s jobs data after several key economic reports sent up warnings about the health of the economy this week.

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CNBC

 

For one, jobless claims were higher than expected Thursday, at 285,000 versus an expected 280,000. The four-week average is now 284,750, and while still below 300,000, economists are taking note, especially since there was a surprise slowing of growth in the ISM nonmanufacturing index, a measure of service sector health.

“First time jobless claims are elevated. They’re not down at 250,000, 260,000,” said Chris Rupkey, chief financial economist at MUFG Union Bank. “The layoffs seem to be growing.”

Rupkey expects 190,000 jobs but says it’s possible it could be much lower.

“If it does print, sub-200,000 I think it’s going to worry the Fed,” he said. “If jobs are below 200,000, it’s going to cause some more financial market turmoil. Stocks are probably going to get hit and bonds are going to rally. It’s not going to take a lot. The market is biased to think a recession is looming on the horizon. This might be one of the first times we talk ourselves into a recession.”

U.S. nonfarm productivity fell in the fourth quarter at its fastest rate in more than a year, and led to a jump in labor-related production costs. The Labor Department said on Thursday that productivity, which measures hourly output per worker, declined at a 3 percent annual rate, the biggest drop since early 2014.

Rupkey said the backward-looking data showed hourly compensation – workers’ wages – were better than expected, increasing 3 percent last year. He said higher wages and the unemployment rate at 5 percent could be signaling a peaking of employment.

“Whenever we get to full employment, which is roughly 5 percent, historically the jobs gains tend to slow. I think we’ve grown that in the many, many years since the 2009 end-date of the recession, so it could start to slow,” he said.

Michelle Meyer, deputy head of U.S. Economics at Bank of America Merrill Lynch, agrees the peak of hiring could be near, with the sharp contrast between last year’s 200,000-plus monthly hiring pace and sluggish GDP growth.

Meyer said she expected just 170,000 jobs for January.

“You could imagine (declines in) manufacturing, and construction, due to weather, but it’s what’s happening in the services that’s really important,” Meyer said, noting she would focus on retail and other sectors in the service sector.

Bank of America sees a 20 percent chance of a recession this year, and while it’s unlikely there is a recession looming for 2016, Meyer said the softer data could be signaling that it’s getting closer to the time when a recession would occur in 2017 or later.

“Given how negative sentiment is right now, with the steady flow of weak data, I think a negative number would end up moving the market,” she said.

As for the Fed, she added that the market has already priced out any hikes for this year.

The Fed has forecast four rate hikes for 2016, but comments from New York Fed President William Dudley Wednesday were particularly dovish and reinforced the notion the Fed may not hike soon. Dudley pointing to concerns about worsening financial conditions.

“Now that the Fed has taken the first step of hiking, and it’s quite clear there’s diminishing returns of any additional easing, I think it would be hard for markets to feel good with the idea of Fed easing again,” Meyer said.

The Fed next meets in March, but Fed chair Janet Yellen speaks before Congress next week and the markets will be watching closely for her comments on the economy.

“Let’s see what happens tomorrow. The Fed’s kind of historically split here, where there’s hardened positions on both sides. For many of the members of the dovish slant they want to see job creation continue at the rapid pace of last year, but for others on the Fed that’s not a condition,” said Rupkey.

In this unstable economy Job Security is a thing of the past. It’s impossible to know what the future will bring, so preparing in advance can help reduce your worries.

One option to avoid becoming a statistic in this economy,  is to Create Your Own Business  and secure your future.