Create A Profitable Future In Online Marketing

Due to the instability within the economy, people are beginning to experience a sense of job insecurity and are seeking different options in securing their future.  One such option is to start their own business in online marketing. Online Marketing is growing enormously among an increasing number of people who are searching for job security.  Starting an online business can be challenging as well as rewarding.  To create a profitable future in Online Marketing, it is beneficial to start learning some of the basic knowledge involved in starting a business.job security

SEO (Search Engine Optimization)
SEO (Search Engine Optimization) makes your website easy for both users and search engine robots to understand.  It is a set of rules that can be followed by web site (or blog) owners to optimize their web sites for search engines and thus improve their search engine rankings. In addition, it is also a great way to increase the quality of your web sites by making them user- friendly, faster and easier to navigate.

If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives.

 

popular-website-platforms

popular-website-platforms

Create a Website

Before you start an Online Marketing Business, you need to build a Website.  As you can see in the figure above WordPress is the most popular platform used to build your website.

Why WordPress is better than the rest?  Because it’s AWESOME! But more importantly…It’s totally FREE, with loads of layouts to choose from and it’s extremely beginner-friendly.  If you know how to use Microsoft Word, you already know how add your own content.

WordPress can be expanded with free plugins to handle just about any site you can imagine – from gorgeous business pages to social networking sites. With “plugins” you’ll be able to add contact forms, subscription forms, image galleries and so on for your website – pretty simple, huh?

Content Writing

To get your name out there and start developing trust with your customers, you must give them value.  To do this you must begin to understand who your audience is and begin to communicate with them through blogging and articles. This means creating the writing which appears on websites that are designed to sell or promote a specific product.

Blogs and Articles writings are often used to increase traffic to your site. Bloggers and article writers often take for granted the fact that their work sometimes allows for the interjection of personal opinion.

Remember, content is king of advertising and internet marketing.  It’s all about content in the internet world so be ready to write!

 

Social Media Marketing

Social Media Marketing is the process of gaining website traffic or attention through social media sites.  This platform helps to promote your website and products as well as building engaging followers.

The starting point for growing your audience on any social network is to start developing a strong profile of yourself… often referred to as Branding. This requires cover and profile photos and filling out all the details about yourself. On Twitter, that’s as simple as a 160-character bio, website link and location. Facebook wants a short description, website link, address and phone number. In short, fill out as many fields for your social profiles and pages as you can.

Having a strong social media presence on the internet is the key to tapping into your customers’ interest which can bring remarkable success to your business.

Pay Per Clickonline marketing2

Pay Per Click (PPC), sometimes referred to as cost per click, is used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

This method is very popular among online marketers and other home based business owners that sell products or services online.  Pay per click advertising is a great way to get visitors when you need traffic and you need it now. But it’s risky: With poor management, you can spend a fortune, generate many visits, and end up with nothing to show for it.

Most pay per click advertising requires that you write a couple short descriptive phrases about your service. Don’t underestimate the importance of this – make sure, at a minimum, that your grammar, spelling and overall language is correct and appropriate for your audience.

Email Marketing

Email marketing occurs when a company sends a commercial message to a group of people by use of electronic email. This is done most commonly through advertisements, requests for business, or sales or donation solicitation.

Email communication is Critical to the success of your business because it helps to build customer loyalty, trust in a product or company or brand recognition. Email marketing is an efficient way to stay connected with your clients while also promoting your business.

marketing for beginners

Hopefully, I have given you some helpful information that will assist you in starting your own internet business.  If you are seeking the ultimate job security, or increasing your earnings, this is an option you should consider. To learn more about this opportunity to secure your future, please click here.

Ways to Advertise and Make Money Online

Because people search for products and services online everyday, you need a web presence that can be found easily via search engines.  Though Online Marketing is not easy and competition is tough, you need to start making smart choices and right decisions  by choosing the right strategies to compete for millions of potential buyers found on the internet.  The most popular ways of advertising are Pay Per Click (PPC), Blogging, joining Forums and Groups, Video Advertising, and Social Media.

Making Money Online

Making Money Online

Pay Per Clicks (PPC)

The concept of pay per click is very simple: you post an ad, someone clicks it, and you pay a fee for every time someone clicks.  Where it gets complex is in the management of those ads, keywords and budgeting.

PPC is a great way to get a spot for your website on the front page of search results and to get in front of people who are specifically looking for what you have to offer.  If you’re working on organic search engine rankings but just aren’t there yet, pay per click is just one of the resources you should consider using for getting your message to an interested audience.

The top PPC networks are Bing & Yahoo, Google and Miva.

  • Bing who merged with Yahoo also place ads on Ask Jeeves, MSN,and a few other search engines. They have a team that prove ads manually so there is a waiting period before your ad goes live.
  • Google, who is considered the “Big Boy” in PPC terms, ads go live in 15 minutes and it’s still considered the world’s most popular search engine, so maximum exposure is almost guaranteed.
  • Miva is smaller than Google or Bing, and advertises on smaller search engines, like WebCrawler and MetaCrawler. There advertising rates are cheaper and start at $.05 per click.

Blogging

Blogging is used to create online content called posts which can benefit you in the following ways:

  1. It’s free
  2. Leads with high value content before a sale
  3. Helps make you an authority online
  4. builds a following and relationship with readers
  5. builds a list from the call to action
  6. Helps you make money

Forums

Forums are industry-specific  web-based discussion boards.  They provide a wealth of information among like-minded entrepreneurs.  You can find out what questions people are asking about your industry.  The most popular topics and discussions in forums will help you identify most popular needs and therefore, the most probable categories of people who will be visiting your website.

Groups

Join groups relevant to your niche. The focus with these groups is to establish relationships. Concentrate on adding value by answering questions which could result in them visiting your web site.  Warning;  Never go in groups with a sales attitude; you must come across that you are there to help them.

Social Media

Social media allows visitors to watch videos, read articles, write comments, or see some other content.  A visitor can somehow indicate the he agrees or disagrees with that content by leaving a comment, posting a bookmark, selecting an I’m a fan check box, or doing something else.

Facebook offers a wide range of paid advertising options that you can use to build your audience. You can buy Facebook ads on a PPC basis. The click-through rates on Facebook tend to be very low. So PPC is far less expensive, but it will effectively get you free display ads.

Google+ is a relative newcomer on the social networking scene.  Like Facebook, Google+ lets you post photos, videos, and text and it also has a couple of unique features:

  • Circles:  You can create and share circles, which are groups of similar people that you follow.
  • Search results:  Google displays Google+ results from folks you follow right in Google search results, and displays relevant pages and people in the upper-right corner of some search results pages.  This is important because Google+ can give you a boost in SEO

You Tube works a lot like Flickr,but only for video.  You upload a video to the site, give it a description, and tag it with keywords, and then the rest of the community gets to take a look.  A popular video on YouTube can get tens of thousands of views.

YouTube is the second-largest search engine in the world, trailing only Google. There are over two billion YouTube videos streamed every day, and advertisers want a piece of this viewership pie. YouTube advertisers pay per view of their ad, with an average cost-per-view ranging between $.10 – $.30.

Twitter is an online micro-blogging site that allows users to tweet short messages in 140 characters or fewer.  Businesses advertise using Twitter by creating profiles and tweeting sales, specials and other important business information. Accumulating Twitter followers increases the number of people who read your tweets and may purchase your merchandise or services.marketing success
Successful web marketing requires you to place and maintain your messages on multiple Internet mediums because your prospects and customers use those same Internet mediums to help them look for products and services.  You don”t have to be a technical expert to reap the rewards of web marketing, but you do need to understand how people behave when they fire up their Internet browser; that way, your marketing messages are always top-of-mind when customers are ready to make a purchase.
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