Create A Profitable Future In Online Marketing

Due to the instability within the economy, people are beginning to experience a sense of job insecurity and are seeking different options in securing their future.  One such option is to start their own business in online marketing. Online Marketing is growing enormously among an increasing number of people who are searching for job security.  Starting an online business can be challenging as well as rewarding.  To create a profitable future in Online Marketing, it is beneficial to start learning some of the basic knowledge involved in starting a business.job security

SEO (Search Engine Optimization)
SEO (Search Engine Optimization) makes your website easy for both users and search engine robots to understand.  It is a set of rules that can be followed by web site (or blog) owners to optimize their web sites for search engines and thus improve their search engine rankings. In addition, it is also a great way to increase the quality of your web sites by making them user- friendly, faster and easier to navigate.

If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives.

 

popular-website-platforms

popular-website-platforms

Create a Website

Before you start an Online Marketing Business, you need to build a Website.  As you can see in the figure above WordPress is the most popular platform used to build your website.

Why WordPress is better than the rest?  Because it’s AWESOME! But more importantly…It’s totally FREE, with loads of layouts to choose from and it’s extremely beginner-friendly.  If you know how to use Microsoft Word, you already know how add your own content.

WordPress can be expanded with free plugins to handle just about any site you can imagine – from gorgeous business pages to social networking sites. With “plugins” you’ll be able to add contact forms, subscription forms, image galleries and so on for your website – pretty simple, huh?

Content Writing

To get your name out there and start developing trust with your customers, you must give them value.  To do this you must begin to understand who your audience is and begin to communicate with them through blogging and articles. This means creating the writing which appears on websites that are designed to sell or promote a specific product.

Blogs and Articles writings are often used to increase traffic to your site. Bloggers and article writers often take for granted the fact that their work sometimes allows for the interjection of personal opinion.

Remember, content is king of advertising and internet marketing.  It’s all about content in the internet world so be ready to write!

 

Social Media Marketing

Social Media Marketing is the process of gaining website traffic or attention through social media sites.  This platform helps to promote your website and products as well as building engaging followers.

The starting point for growing your audience on any social network is to start developing a strong profile of yourself… often referred to as Branding. This requires cover and profile photos and filling out all the details about yourself. On Twitter, that’s as simple as a 160-character bio, website link and location. Facebook wants a short description, website link, address and phone number. In short, fill out as many fields for your social profiles and pages as you can.

Having a strong social media presence on the internet is the key to tapping into your customers’ interest which can bring remarkable success to your business.

Pay Per Clickonline marketing2

Pay Per Click (PPC), sometimes referred to as cost per click, is used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

This method is very popular among online marketers and other home based business owners that sell products or services online.  Pay per click advertising is a great way to get visitors when you need traffic and you need it now. But it’s risky: With poor management, you can spend a fortune, generate many visits, and end up with nothing to show for it.

Most pay per click advertising requires that you write a couple short descriptive phrases about your service. Don’t underestimate the importance of this – make sure, at a minimum, that your grammar, spelling and overall language is correct and appropriate for your audience.

Email Marketing

Email marketing occurs when a company sends a commercial message to a group of people by use of electronic email. This is done most commonly through advertisements, requests for business, or sales or donation solicitation.

Email communication is Critical to the success of your business because it helps to build customer loyalty, trust in a product or company or brand recognition. Email marketing is an efficient way to stay connected with your clients while also promoting your business.

marketing for beginners

Hopefully, I have given you some helpful information that will assist you in starting your own internet business.  If you are seeking the ultimate job security, or increasing your earnings, this is an option you should consider. To learn more about this opportunity to secure your future, please click here.

Create An Online Business That You Love

The Internet gives you the opportunity to create a Home Based Online Business you will love and make you independent of the day to day worries of life. Operating a business that helps you to write your own paycheck is no longer a fantasy. In fact, starting a Home-Based Online Business can give you the opportunity to make residual money 24 hours a day.

I love marketing

Here are a few steps that will help you to create a business that you will love as well as giving you the opportunity to become your own boss.

Select a Profitable Niche.

It’s never possible to know for sure whether people will like your content before you create it, but keyword research sure helps. You can see how many people are searching for your topic in the search engines, and you can use it to compare different topics to each other and gauge their popularity.

Selecting a profitable niche is a rather difficult task on its own. Make sure your niche is profitable so that you will achieve success quickly.  For you to create an online business, your clients have to be able to afford what you offer. Do your research on the profitability of your niche to see those in that niche and how they are doing in that niche. Just make sure that the earning potential is there before trying to generate revenue from that niche and audience.

Create a Solid Foundation.

Your resources are made up of your website, email list and social media followers. There are many other resources used in operating a Home Based Online Business, but these are the basic ones. Your website has to be simple and clean. Remember, it has a short window to catch someone’s attention. If your website is confusing, people will not visit it. Have an “About” page that is personal, in which the reader will become connected to your message and you as the business owner.

Make use of social media platforms that has billions of users. Create a presence on all social media platforms, but do not get caught in the hype behind social media marketing.  Use it only as a part of your overall strategy.

Though content marketing is a great way to generate free traffic, it can be a slow process.  To get faster traffic, you will have to pay to reach your targeted audience. After the prospect opt in, continue with Email Marketing which is  the best way to convert a prospect to a client. Build your email list by providing a small gift for a digital promotion to attract people to sign up.

Build an Engaged Audience.

If your website and social media presence site are a ghost town, it will not attract people and turn them into customers. Your aim is to build active followers who will tell everyone they know about you and your business.

You can engage your audience by offering actionable value thus encouraging prospects to become more engaged and more responsive to your offers. It’s important to remember not to come across with a salesman mentality; stay focused in giving them value. Focus on connecting with a group rather than trying to get large numbers. We have all seen those entrepreneurs who have 30,000 followers on Twitter, but only have a Retweet when they publish their post.

Create Free Online Marketing Training.

Internet-Marketing-Training-Tutorials

Internet-Marketing-Training-Tutorials

As the world of marketing has moved from traditional to digital media, a growing need for end-to-end internet marketing training has become clear. A business means buying and selling, and it is not different in a Home Based Online Business. One of the interesting features of an online business is that what you sell is digital. You can create different types of free online training programs such as guides, training courses and e- books that can help your audience, while using your e-mail list to make sales.  Just remember to make them actionable and full of valuable content.

Test and Scale.

One of the best ways to find out what works best for your business is to test what works and what does not. Modify your marketing strategies if you discover that is not effective. Do not blindly follow the popular advice just because someone has a particular result in their business, it may not work the same for you. When you have the right combination, you can scale your business by setting up email automation to nurture, promote and convert 24/7.

If you are someone who is seeking to escape the “rat race” and is seeking a better life, creating an Online Business can prove to be rewarding as well as a business you will grow to love. Check out the special offers that’s available for you now!

 

Start Living A Stress-Free Life By Starting Your Own Home-Based Online Business

Lets start off by being frank with each other.  For those who has stumbled across this blog, I believe that well over 90% of readers would agree that they are currently experiencing some form of stress in the workplace.  Stress can be caused by job insecurity, problems with co-workers or the boss, health issues, dissatisfaction or feeling unhappy with your job or various other factors that you are experiencing.  If you can identify with one or more of the above stress producers, you may consider the possibility of taking control of your life by starting your own home-based online business.

What is Stress and How Can It Affect You?

what-is-stress[1]

 

 

 

 

 

 

 

 

Stress is the physical, mental and emotional human response to a particular stimulus, known as a “stressor”.  It is the adaption/coping response that helps the body to prepare for challenging situations.  Stress can be either negative or positive, depending on the stressor.

When the average person hear the word stress, they may fret a little because it is mostly seen in a negative light.  It is a well-known fact that when we continually tense up psychologically, our body may react in various ways.

When stress is not managed well or when we experience too much of it, stress begins to negatively impact our health and well-being.  Chronic stress can lead to muscle tension, high blood pressure, or anxiety.  Chronic stress also weakens our immune systems, making us more likely to get sick.  The bodily changes caused by stress take a toll, often leading to mental and physical exhaustion and illness.

Stress In The Workplace.

Stress is a part of life, there is no way of getting around it.  In today’s economic upheavals, downsizing, layoff, merger and bankruptcies have cost hundreds of thousands of workers their jobs.

According to The American Psychological Association, the following variables can be contributed to workplace stress:

A sense of powerlessness

A feeling of powerlessness is a universal cause of job stress. When you feel powerless, you’re prey to depression’s traveling companions, helplessness and hopelessness. You don’t alter or avoid the situation because you feel nothing can be done.

Secretaries, waitresses, middle managers, police officers, editors and medical interns are among those with the most highly stressed occupations marked by the need to respond to others’ demands and timetables, with little control over events. Common to this job situation are complaints of too much responsibility and too little authority, unfair labor practices and inadequate job descriptions. Employees can counteract these pressures through workers’ unions or other organizations, grievance or personnel offices or, more commonly, by direct negotiations with their immediate supervisors.

When you’re a square peg and your job is a round hole

Remember the old saying, “Find a job you love and you’ll never work another day in your life.” Most people spend about 25 percent of their adult lives working. If you enjoy what you do, you’re lucky. But if you’re the proverbial square peg and your job is a round hole, job stress hurts your productivity and takes a serious toll on your mind and body.

There are many reasons for staying in a job that doesn’t fit you or that you don’t particularly like. One reason can be the “golden handcuff” — having salary, pension, benefits and “perks” that keep one tied to a job regardless of stress consequences.

Many people are in jobs they don’t like or aren’t good at. The quick answer is to get a job they like or one that better matches their skills, abilities and interest — easier said than done. Some clients have no idea what kind of job they would like or what kind of job would be better. Worse, they don’t have a clue on how to go about finding out this information.

Traumatic events on the job

Some jobs are inherently dangerous and others can suddenly become so. Criminal justice personnel, firefighters, ambulance drivers, military personnel and disaster teams witness many terrible scenes and are exposed to personal danger routinely. They usually handle such incidents capably. But occasionally a particularly bad episode will stay with them, appearing in memory flashbacks and nightmares. Sleep disturbance, guilt, fearfulness and physical complaints may follow. Even ordinary jobs can become traumatic: a co-worker, boss or client physically threatens an employee; a bus crashes on a field trip; an employee is robbed or taken hostage; a shooting occurs. Such events can create post-traumatic stress disorder (PTSD) and result in workers’ compensation claims if left untreated by a trauma specialist.

Work setting

Sometimes your work setting creates physical stress because of noise, lack of privacy, poor lighting, poor ventilation, poor temperature control or inadequate sanitary facilities. Settings where there is organizational confusion or an overly authoritarian, laissez-faire or crisis-centered managerial style are all psychologically stressful.

Start Your Home-based Online Business

images[2]

From Stress To Success

 Realistically, “How many are fortunate enough of having that perfect job that they look forward to everyday?”  I would say …. very few.  The good news is that there are simple ways of achieving a more fun-filled peace of mind. One way is to start taking control over your life by starting your own business.

You may be asking yourself “Why an online business?” The internet has revolutionized almost everything that we do. There are about two billion people who use the internet on a daily basis.  This is even one more reason why trying out an online business is a good move.

An online business is also flexible. Your business can be open for commerce 24 hours a day, 7 days a week, 365 days a year. Even when you are sleeping, your business will still be working. This means you can even earn and make money while sleeping.

I am a member of an online business community called the Six Figure Mentors (SFM) that pride themselves in providing the best affiliate marketing education, systems, tools and resources available. Whether you choose to market your own product or service, one of theirs, or both, everything you need to get started is provided. Their program is light-years apart from most of the other marketing opportunities you will find online.

If your life feels hectic, monotonous, or incomplete, then you need to get back in control. Anything that holds value in life requires time, effort, focus, and is likely to cause discomfort along the way. Be the person you want to be, and live the life you want by learning how to change your thinking, make lifestyle modifications, and be productive.

For more information about the SFM Community please click here.