Create A Profitable Future In Online Marketing

Due to the instability within the economy, people are beginning to experience a sense of job insecurity and are seeking different options in securing their future.  One such option is to start their own business in online marketing. Online Marketing is growing enormously among an increasing number of people who are searching for job security.  Starting an online business can be challenging as well as rewarding.  To create a profitable future in Online Marketing, it is beneficial to start learning some of the basic knowledge involved in starting a business.job security

SEO (Search Engine Optimization)
SEO (Search Engine Optimization) makes your website easy for both users and search engine robots to understand.  It is a set of rules that can be followed by web site (or blog) owners to optimize their web sites for search engines and thus improve their search engine rankings. In addition, it is also a great way to increase the quality of your web sites by making them user- friendly, faster and easier to navigate.

If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives.

 

popular-website-platforms

popular-website-platforms

Create a Website

Before you start an Online Marketing Business, you need to build a Website.  As you can see in the figure above WordPress is the most popular platform used to build your website.

Why WordPress is better than the rest?  Because it’s AWESOME! But more importantly…It’s totally FREE, with loads of layouts to choose from and it’s extremely beginner-friendly.  If you know how to use Microsoft Word, you already know how add your own content.

WordPress can be expanded with free plugins to handle just about any site you can imagine – from gorgeous business pages to social networking sites. With “plugins” you’ll be able to add contact forms, subscription forms, image galleries and so on for your website – pretty simple, huh?

Content Writing

To get your name out there and start developing trust with your customers, you must give them value.  To do this you must begin to understand who your audience is and begin to communicate with them through blogging and articles. This means creating the writing which appears on websites that are designed to sell or promote a specific product.

Blogs and Articles writings are often used to increase traffic to your site. Bloggers and article writers often take for granted the fact that their work sometimes allows for the interjection of personal opinion.

Remember, content is king of advertising and internet marketing.  It’s all about content in the internet world so be ready to write!

 

Social Media Marketing

Social Media Marketing is the process of gaining website traffic or attention through social media sites.  This platform helps to promote your website and products as well as building engaging followers.

The starting point for growing your audience on any social network is to start developing a strong profile of yourself… often referred to as Branding. This requires cover and profile photos and filling out all the details about yourself. On Twitter, that’s as simple as a 160-character bio, website link and location. Facebook wants a short description, website link, address and phone number. In short, fill out as many fields for your social profiles and pages as you can.

Having a strong social media presence on the internet is the key to tapping into your customers’ interest which can bring remarkable success to your business.

Pay Per Clickonline marketing2

Pay Per Click (PPC), sometimes referred to as cost per click, is used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

This method is very popular among online marketers and other home based business owners that sell products or services online.  Pay per click advertising is a great way to get visitors when you need traffic and you need it now. But it’s risky: With poor management, you can spend a fortune, generate many visits, and end up with nothing to show for it.

Most pay per click advertising requires that you write a couple short descriptive phrases about your service. Don’t underestimate the importance of this – make sure, at a minimum, that your grammar, spelling and overall language is correct and appropriate for your audience.

Email Marketing

Email marketing occurs when a company sends a commercial message to a group of people by use of electronic email. This is done most commonly through advertisements, requests for business, or sales or donation solicitation.

Email communication is Critical to the success of your business because it helps to build customer loyalty, trust in a product or company or brand recognition. Email marketing is an efficient way to stay connected with your clients while also promoting your business.

marketing for beginners

Hopefully, I have given you some helpful information that will assist you in starting your own internet business.  If you are seeking the ultimate job security, or increasing your earnings, this is an option you should consider. To learn more about this opportunity to secure your future, please click here.

Create An Online Business That You Love

The Internet gives you the opportunity to create a Home Based Online Business you will love and make you independent of the day to day worries of life. Operating a business that helps you to write your own paycheck is no longer a fantasy. In fact, starting a Home-Based Online Business can give you the opportunity to make residual money 24 hours a day.

I love marketing

Here are a few steps that will help you to create a business that you will love as well as giving you the opportunity to become your own boss.

Select a Profitable Niche.

It’s never possible to know for sure whether people will like your content before you create it, but keyword research sure helps. You can see how many people are searching for your topic in the search engines, and you can use it to compare different topics to each other and gauge their popularity.

Selecting a profitable niche is a rather difficult task on its own. Make sure your niche is profitable so that you will achieve success quickly.  For you to create an online business, your clients have to be able to afford what you offer. Do your research on the profitability of your niche to see those in that niche and how they are doing in that niche. Just make sure that the earning potential is there before trying to generate revenue from that niche and audience.

Create a Solid Foundation.

Your resources are made up of your website, email list and social media followers. There are many other resources used in operating a Home Based Online Business, but these are the basic ones. Your website has to be simple and clean. Remember, it has a short window to catch someone’s attention. If your website is confusing, people will not visit it. Have an “About” page that is personal, in which the reader will become connected to your message and you as the business owner.

Make use of social media platforms that has billions of users. Create a presence on all social media platforms, but do not get caught in the hype behind social media marketing.  Use it only as a part of your overall strategy.

Though content marketing is a great way to generate free traffic, it can be a slow process.  To get faster traffic, you will have to pay to reach your targeted audience. After the prospect opt in, continue with Email Marketing which is  the best way to convert a prospect to a client. Build your email list by providing a small gift for a digital promotion to attract people to sign up.

Build an Engaged Audience.

If your website and social media presence site are a ghost town, it will not attract people and turn them into customers. Your aim is to build active followers who will tell everyone they know about you and your business.

You can engage your audience by offering actionable value thus encouraging prospects to become more engaged and more responsive to your offers. It’s important to remember not to come across with a salesman mentality; stay focused in giving them value. Focus on connecting with a group rather than trying to get large numbers. We have all seen those entrepreneurs who have 30,000 followers on Twitter, but only have a Retweet when they publish their post.

Create Free Online Marketing Training.

Internet-Marketing-Training-Tutorials

Internet-Marketing-Training-Tutorials

As the world of marketing has moved from traditional to digital media, a growing need for end-to-end internet marketing training has become clear. A business means buying and selling, and it is not different in a Home Based Online Business. One of the interesting features of an online business is that what you sell is digital. You can create different types of free online training programs such as guides, training courses and e- books that can help your audience, while using your e-mail list to make sales.  Just remember to make them actionable and full of valuable content.

Test and Scale.

One of the best ways to find out what works best for your business is to test what works and what does not. Modify your marketing strategies if you discover that is not effective. Do not blindly follow the popular advice just because someone has a particular result in their business, it may not work the same for you. When you have the right combination, you can scale your business by setting up email automation to nurture, promote and convert 24/7.

If you are someone who is seeking to escape the “rat race” and is seeking a better life, creating an Online Business can prove to be rewarding as well as a business you will grow to love. Check out the special offers that’s available for you now!

 

The Revolution Of The Digital Economy

 

Marketing today is a new game.  It has been discovered that with the ever increasing shifts in technology, the mindset of everyday consumers has become more connected with the internet such that they can reach out to products from their computers or mobile phones.  With billions of consumers interacting online daily, digital marketing can be seen as more of a revolution than evolution.

Because of this exponential growth, today’s entrepreneur must realize that staying in their comfort zone in the digital marketing business is not an option. Marketers must continuously reinvent themselves by developing new strategies and keeping themselves informed on the latest changes in technology.  Ignorance is not an excuse because it leads to extinction.  For example, whoever thought a mobile app (Uber) would destroy the taxi industry or a computer company (Apple) would disrupt the music business.

The beginnings of digital marketing can be traced back to the early 1980s when IBM launched its first personal computer. Eventually computers became sophisticated enough to store huge volumes of customer information.  With this technology, the traditional method of advertising soon became a thing of the past and the transformation of buyer – seller relationships allowed brands to track their consumers like never before.

In 1990, Tim Berners-Lee invented the first “web browser” named WorldWideWeb (www).  The idea of a web browser didn’t gain much popularity, however, until 1993 when the National Center for Super-computing Applications at the University of Illinois released Mosaic, a graphical web browser that was easier to use and install.  After these inventions, the internet began booming.

By early 1995, the number of internet users worldwide were approximately 16 million with the average time of 30 minutes spent online.

In 2002, there were approximately 558 million internet users; in 2004 google goes public; and in 2007 the iphone was born. By the mid -2000s, digital behavior changed the power dynamic between buyer and seller dramatically such that users began researching products, and making decisions about them online and on their phones before ever talking to a salesperson.

Internet Users Stats

Senior Vice President, Head of Digital Platforms and Marketing Technology

Senior Vice President, Head of Digital Platforms and Marketing Technology

 

If there was one thing that put the consumer right at the center and in control, it was the smartphone… it allowed the consumer to make choices on the go, and that power shift enabled brands to reinvent themselves.” 

- Mayur Gupta

 

In 2007 different marketing companies began providing marketing automation, which enabled marketers to launch multi-channel campaigns, segment their audiences, and serve up highly personalized content, which was an attempt to get a handle on increasing demand of online consumers.  But while marketing automation was an important development, it couldn’t adapt fast enough to the exponential evolution of channel and devices such as social media and smart phones. Social media, which emerged as one of the leading marketing outlets of the 21st century, was still in its infancy in the mid – 2000s in which marketing automation did not plan for such rapid social changes.

By the year 2010, consumers were spending on an average of 11 hours online daily, and users load time expectations were 250 milliseconds.

Google Acquisitions Chart

 Google Acquisitions

 

With the constant changes in technology, it is important to remember that discipline in digital marketing should never be overlooked or underestimated.  It involves much more than advertising or selling.  Today’s marketing requires constant research into customers, competition, communications, distribution channels, product development, pricing etc.  In additional to continual improvement in customer care, customer retention and product design, today’s marketers look towards long term changes and future trends and lifetime customer relationships.

Change has been constant throughout the history of marketing. The only certainty is change.  Everything changes… customers grow old, develop new tastes, new values, earn different income, priorities “new” needs, competition emerges, laws and regulations changes and technology continues to send out shockwaves of changes. “Nothing stays the same”.

Sounds a little overwhelming? Nothing to worry about.

I am a member of this awesome Online Business Community that provides state-of-the-art, up to date  education, tools and resources designed to guide any entrepreneur whether beginner or experienced on a journey to creating a digital lifestyle. Interested in learning more about the possibility of becoming  a digital expert?  Check it out here.