Due to the instability within the economy, people are beginning to experience a sense of job insecurity and are seeking different options in securing their future. One such option is to start their own business in online marketing. Online Marketing is growing enormously among an increasing number of people who are searching for job security. Starting an online business can be challenging as well as rewarding. To create a profitable future in Online Marketing, it is beneficial to start learning some of the basic knowledge involved in starting a business.
SEO (Search Engine Optimization)
SEO (Search Engine Optimization) makes your website easy for both users and search engine robots to understand. It is a set of rules that can be followed by web site (or blog) owners to optimize their web sites for search engines and thus improve their search engine rankings. In addition, it is also a great way to increase the quality of your web sites by making them user- friendly, faster and easier to navigate.
If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives.
Create a Website
Before you start an Online Marketing Business, you need to build a Website. As you can see in the figure above WordPress is the most popular platform used to build your website.
Why WordPress is better than the rest? Because it’s AWESOME! But more importantly…It’s totally FREE, with loads of layouts to choose from and it’s extremely beginner-friendly. If you know how to use Microsoft Word, you already know how add your own content.
WordPress can be expanded with free plugins to handle just about any site you can imagine – from gorgeous business pages to social networking sites. With “plugins” you’ll be able to add contact forms, subscription forms, image galleries and so on for your website – pretty simple, huh?
To get your name out there and start developing trust with your customers, you must give them value. To do this you must begin to understand who your audience is and begin to communicate with them through blogging and articles. This means creating the writing which appears on websites that are designed to sell or promote a specific product.
Blogs and Articles writings are often used to increase traffic to your site. Bloggers and article writers often take for granted the fact that their work sometimes allows for the interjection of personal opinion.
Remember, content is king of advertising and internet marketing. It’s all about content in the internet world so be ready to write!
Social Media Marketing
Social Media Marketing is the process of gaining website traffic or attention through social media sites. This platform helps to promote your website and products as well as building engaging followers.
The starting point for growing your audience on any social network is to start developing a strong profile of yourself… often referred to as Branding. This requires cover and profile photos and filling out all the details about yourself. On Twitter, that’s as simple as a 160-character bio, website link and location. Facebook wants a short description, website link, address and phone number. In short, fill out as many fields for your social profiles and pages as you can.
Having a strong social media presence on the internet is the key to tapping into your customers’ interest which can bring remarkable success to your business.
Pay Per Click (PPC), sometimes referred to as cost per click, is used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.
This method is very popular among online marketers and other home based business owners that sell products or services online. Pay per click advertising is a great way to get visitors when you need traffic and you need it now. But it’s risky: With poor management, you can spend a fortune, generate many visits, and end up with nothing to show for it.
Most pay per click advertising requires that you write a couple short descriptive phrases about your service. Don’t underestimate the importance of this – make sure, at a minimum, that your grammar, spelling and overall language is correct and appropriate for your audience.
Email marketing occurs when a company sends a commercial message to a group of people by use of electronic email. This is done most commonly through advertisements, requests for business, or sales or donation solicitation.
Email communication is Critical to the success of your business because it helps to build customer loyalty, trust in a product or company or brand recognition. Email marketing is an efficient way to stay connected with your clients while also promoting your business.
Hopefully, I have given you some helpful information that will assist you in starting your own internet business. If you are seeking the ultimate job security, or increasing your earnings, this is an option you should consider. To learn more about this opportunity to secure your future, please click here.