The Revolution Of The Digital Economy

 

Marketing today is a new game.  It has been discovered that with the ever increasing shifts in technology, the mindset of everyday consumers has become more connected with the internet such that they can reach out to products from their computers or mobile phones.  With billions of consumers interacting online daily, digital marketing can be seen as more of a revolution than evolution.

Because of this exponential growth, today’s entrepreneur must realize that staying in their comfort zone in the digital marketing business is not an option. Marketers must continuously reinvent themselves by developing new strategies and keeping themselves informed on the latest changes in technology.  Ignorance is not an excuse because it leads to extinction.  For example, whoever thought a mobile app (Uber) would destroy the taxi industry or a computer company (Apple) would disrupt the music business.

The beginnings of digital marketing can be traced back to the early 1980s when IBM launched its first personal computer. Eventually computers became sophisticated enough to store huge volumes of customer information.  With this technology, the traditional method of advertising soon became a thing of the past and the transformation of buyer – seller relationships allowed brands to track their consumers like never before.

In 1990, Tim Berners-Lee invented the first “web browser” named WorldWideWeb (www).  The idea of a web browser didn’t gain much popularity, however, until 1993 when the National Center for Super-computing Applications at the University of Illinois released Mosaic, a graphical web browser that was easier to use and install.  After these inventions, the internet began booming.

By early 1995, the number of internet users worldwide were approximately 16 million with the average time of 30 minutes spent online.

In 2002, there were approximately 558 million internet users; in 2004 google goes public; and in 2007 the iphone was born. By the mid -2000s, digital behavior changed the power dynamic between buyer and seller dramatically such that users began researching products, and making decisions about them online and on their phones before ever talking to a salesperson.

Internet Users Stats

Senior Vice President, Head of Digital Platforms and Marketing Technology

Senior Vice President, Head of Digital Platforms and Marketing Technology

 

If there was one thing that put the consumer right at the center and in control, it was the smartphone… it allowed the consumer to make choices on the go, and that power shift enabled brands to reinvent themselves.” 

- Mayur Gupta

 

In 2007 different marketing companies began providing marketing automation, which enabled marketers to launch multi-channel campaigns, segment their audiences, and serve up highly personalized content, which was an attempt to get a handle on increasing demand of online consumers.  But while marketing automation was an important development, it couldn’t adapt fast enough to the exponential evolution of channel and devices such as social media and smart phones. Social media, which emerged as one of the leading marketing outlets of the 21st century, was still in its infancy in the mid – 2000s in which marketing automation did not plan for such rapid social changes.

By the year 2010, consumers were spending on an average of 11 hours online daily, and users load time expectations were 250 milliseconds.

Google Acquisitions Chart

 Google Acquisitions

 

With the constant changes in technology, it is important to remember that discipline in digital marketing should never be overlooked or underestimated.  It involves much more than advertising or selling.  Today’s marketing requires constant research into customers, competition, communications, distribution channels, product development, pricing etc.  In additional to continual improvement in customer care, customer retention and product design, today’s marketers look towards long term changes and future trends and lifetime customer relationships.

Change has been constant throughout the history of marketing. The only certainty is change.  Everything changes… customers grow old, develop new tastes, new values, earn different income, priorities “new” needs, competition emerges, laws and regulations changes and technology continues to send out shockwaves of changes. “Nothing stays the same”.

Sounds a little overwhelming? Nothing to worry about.

I am a member of this awesome Online Business Community that provides state-of-the-art, up to date  education, tools and resources designed to guide any entrepreneur whether beginner or experienced on a journey to creating a digital lifestyle. Interested in learning more about the possibility of becoming  a digital expert?  Check it out here.

 

 

 

Is Fear Preventing You From Becoming Your Own Boss

With the stress and lack of independence that’s found in the workplace today, many are dreaming of becoming their own boss.  But unfortunately for most, there is one major obstacle that stands in their way… the fear of failure.thNME5AJIZ

For many, the fear of failure is a common experience at the start of any new endeavor.  When fear becomes more real than the potential gain, it can hinder or even paralyze you.  Giving in to it prevents you from moving forward.    No matter what your fears, you must learn how to acknowledge, confront and take ownership of them so that nothing can hold you back in becoming successful.

Become your own boss by acknowledging your fears.

First of all, you must recognize that fear is part of human nature.  Part of this nature involves our ego and identify as being so wrapped up in what we are doing that when things don’t go as we planned, we literally feel that we are failures.  We take failure very personal in which we associate it with a bigger story of ourselves.  We are taking the failure to mean “I’m not good”, “I can never be successful”.

Most beginner entrepreneurs experience that small inner voice that says:   What if I try and do something I am passionate about and fail — what will people think, and what will it say about me? What if I don’t make any money, go bankrupt, lose my house, and end up on the street? We are so afraid to step out because we are worried about failing. It’s been said that Edison failed 1,000 times before he succeeded in creating the lightbulb.

That comfort zone of ours can be quite a motivator to stay where we are. But when we live in that space, we do not expand, grow, learn, or experience all that life has to offer. This is living a life of muted mediocrity, and who want to live like that?thS5A92FFS

Become your own boss by confronting your fears.

Next thing you must do is to face your fears head on.  To do this, you must change your mindset to that of an entrepreneur.  Some people say that the one thing successful entrepreneurs has in common that everyone else is missing is “guts and courage”.  By rewiring your brain, you shed old habits and patterns by thinking and acting differently.

Think of a situation in which you are afraid of failure.  Visualize yourself staring at the obstacle and at the same time allow yourself to feel the fear, and then see yourself moving forward. Next spend a few minutes planning how to overcome whatever obstacles may stand in your way.  Then see yourself succeeding despite these obstacles.

Confront your fears by using it to your advantage rather than dreading it. Know that fear comes from a lack of understanding.  Refrain from failure by shifting your goals to continuously learning something new about your business which would challenge you.  Take one step at a time by focusing on becoming an expert in that area. Once you accomplish this area go to another and repeat the same steps.  Just practice, practice, practice, then come up with a plan to succeed, then get all the skills and info you need to implement the plan, then practice some more. Then go out and implement the plan!

Become your own boss by taking ownership of your fears.

Now that you know why you’re not in control of your life and what it is you’re afraid of, it’s time to take ownership over your fears and make changes.  You don’t have to immediately quit your job in order to take control, over your life.  You can start small and work your way up to the bigger life changes.  Start growing confident and then rock the world with your new found freedom.

There is nothing more rewarding than being in full control of your life. Once you realize that, “Yes, I can have that power too,” there is no end to the possibilities and opportunities that will present themselves. You’ll soon see that the world is only waiting for you to make a dent in the universe. What are you waiting for then?

You owe it to yourself to take this leap before it is too late.

Question: What do you need to do next to take control of your life? Learn how to become your own boss by clicking here.

 

 

Will Artificial Intelligence (AI) Replace Our Jobs?

You may ask yourself, “What impact will Artificial Intelligence (AI) have on my job?” Well the answer may come as a surprise. After careful research, I have found that it’s an issue that everyone should consider looking into because of the high probability that AI could one day replace many jobs.

First of all, let me give a brief description as to what AI is.Image result for artificial intelligence

(AI) is described as the intelligence exhibited by machines or software. It is also the name of the academic field of study which studies how to create computers and computer software that are capable of intelligent behavior. It was founded on the claim that human intelligence can be so precisely described that a machine can be made to simulate it.

Our days at the office could be numbered as an increasing range of jobs are done more efficiently by computers.  It is predicted that in the not so far future, that routine information processing tasks will continue to be under a lot of pressure such that jobs like bookkeeping, travel agents, manufacturing and industrial jobs may become obsolete for humans.  Even law firms are beginning to hire less people because they find that a computer can scan through hundreds of thousands or even millions of documents and find the relevant information for a case or trial much more quickly and accurately than a human can.

History itself has proven that Industrial Revolution is inevitable. During the early 1920s and 30s, an Industrial Revolution touched virtually every segment of our society, be it rich or poor, male and female, or blue and collar workers. If there is to be anything learned from history, we must learn the lesson of change that come with changing technology and its impact on us.

It was a time in the 18th and the beginning of the 19th century when many important inventions were made.  As these inventions created new manufacturing and industry jobs, many people moved away from farms into cities.  It was a time of very rapid change in the world.

Before the invention of automobiles, there was a high demand for horse drawn carriages but with the invention of the Model T by Henry Ford, a dramatic change occurred. With this change, high demand for automobiles caused a shift such that the assembly line was created to meet these demands. However, with demands still increasing another shift in the revolutionary timeline took place with the introduction of automation.

By the early 1980s Apple Computer Inc. unveiled its Macintosh personal computer. It included sound-sampling technology that could play recorded sounds.  Also during this time, Microsoft releases Windows 1.0 which was initially sold for $100. CD-ROM was also released with the ability to store 270,000 papers of text on a single disk and the first internet domain name, symbolics.com is registered by Symbolics, a Massachusetts computer company.   Thus begins the race of the computer revolution that would change the world.

Artificial Intelligence Evolution

Artificial Intelligence Evolution

According to Michael A. Osborne, from the Oxford Martin School in the UK, he predicts disruption to jobs in service industries, from personal and household service robots, automation of more sales roles, such as cashier and telemarketers, and from prefabrication of buildings to construction jobs.

The Boston Consulting Group predicts that by 2015, up to a quarter of jobs will be replaced by either smart software, while a study from Oxford University has suggested that 35 % of existing jobs are at risk of automation in the next 20 years.

Job insecurity becomes a factor when faced with the uncertainty of what our future may hold. Accessible training programs is one option to help us transition into a new career field.  Ensuring education keeps pace with societal change is also necessary.  We need to sit down with our current curriculum, line them up against new categories of jobs and ask ourselves, “Are we preparing ourselves in the right way for the future?”

There are many avenues you can take to ensure a stable and secure future. One is to create your own business, to become your own boss, in order to avoid the possibility of becoming a statistic in this future job market.

I am a member of this Great! Online Marketing Business Community that offers state of the art training that cannot be found in the average college classroom environment.  Learn more about this community and the numerous resources as well as free training offers that’s available.

The Emergence Of An Online Business Community

 

Have you ever found yourself sitting in front of your computer for hours browsing the internet in hopes of discovering a legit online business only to find nothing but hype and get rich quick schemes?  Unfortunately, this is far too often the case for many hopeful online business entrepreneurs.  Researching for an authentic online business is like trying to find a needle in a haystack. Well, “Guess What?”….I’ve finally found that needle in the haystack, in  which I  have stumbled across an actual legit Online Global Business Community!

Online digital Community

Online digital Community

When you think of a community, you envision people with a common interest co-mingling or an interacting population of individuals living in a particular area. With the globalization of technology, we find that it is possible for people from around the world to come together to share ideals, thoughts and their own expertise thus evolving into a global organization.

After careful research, I found that one of this business’s goals is to provide training to promising entrepreneurs on how to build a successful online business. It doesn’t matter if they are inexperienced or own an existing business.  They work with people from all walks of life in which they have the capability of taking their business to a national or international level.

A Proven Online Business System

This business started out with people like you and I whose desire is to build a better lifestyle. In an effort to become more successful, they joined together and spent many hours hashing over many ideals, as well as spending thousands of dollars with the purpose of creating a more functional system. Through their failures as well as their successes, they finally developed a proven online system that provided the necessary training in assisting entrepreneurs all over the world to receive state of the art training.

State Of The Art Training

Because of the hands on experience that was received through actual testing’s, failures, as well as the successes, it has been noted that training received by students in the online business community is considered to be lightening years apart from the education that’s offered in the college classroom. Since I’ve become a member of the community, I have received amazing step-by-step support, as well as superior training which includes:

  • My own website that’s set up and ready for business
  • A fully staffed virtual back office
  • Live training webinars on a weekly basis
  • System consultants that work with you on a one to one basis
  • Assigned coaches
  • Training videos

A Sense Of Community

A Sense of Community

A Sense of Community

Most importantly, this community places the highest importance on values. They emphasize to the students that “Once we identify our values we cherish, we can use these along with our vision purpose, and guiding principles to help guide our choices and actions.  When we have integrity, others will trust us as we trust ourselves. What’s so amazing is that everyone in the community support each other by sharing their success stories as well as actions they took to become successful.  This sense of community is the needle in the haystack such that everyone come together as one to ensure the success of each other.

With that being said, “From all the hype and misinformation that people have  encountered on the internet, Emerges The Online Business Community, who truly cares for their students that eventually goes on to become successful online entrepreneurs”.

For more information about this online business community click here.

Improving Your Quality Of Life

In today’s modern society, I find that the average household’s quality of life seems to have taken a downhill spiral.  I’m thinking of the thousands of everyday people who has found themselves caught up in what seems to be a vicious and never-ending cycle of day to day frustrations.  Thus, issues like independence,finances, and peace of mind has become their main focus in order to break this cycle. The question is, “How can they go about accomplishing such a feat”?

Freedom to enjoy your life.

Freedom to enjoy your life.

First of all, let me paint a mental picture of what many families may face on a typical day in their lives and the unknown possibilities that come with it.

Many families start their day with the sound of the dreaded alarm clock.  Then begins the hustle and bustle of waking the kids, getting them dressed for school, cooking breakfast, taking time to eat and if there is any time left, maybe get a little news in.   You look at the clock and the minute hand seems to have turned at a much faster rate than anticipated.  You ask yourself, “Where did the time go”?  Then your hopes of getting out on time are dashed when little Johnnie or Susie tugs on your dress and say, “Mommy I need to go pottie”.  You look at your watch and say to yourself “Oh my, I’m gonna be late for work”.

After loading the kids in the Mini Van and arriving at the school, you noticed the usual long line of cars waiting to deposit their children.  At this time you peep at your watch only to find that the minute hand has moved another 15 minutes which leaves you only half an hour to get to work. Your stomach is in knots, fearing you will be late again for work and will have to face the disapproving stare of the boss.

After combating the heavy traffic on the way to work, you miraculously made it just in the nick of time.  After walking into your workplace, you look around the windowless office and with a sigh wonder, “What fires will I have to put out today”? You then notice your desk, located in one of the many cubicles, still had some unfinished projects from the prior day that needs to be completed, not to mention the usual onslaught of new projects that was to come later on. Well here comes the job related stress, that many employees probably experience on a daily basis.

Well on this particular day the boss called a special meeting which seems out of the norm because the usual meetings were held on Mondays, today is Wednesday. After wishing everyone a good morning, she starts out with the usual conversation on meeting deadlines, as well as, other work-related matters.  While she was talking, you drift off into a dream-like state, wondering if only I can become my own boss; to become independent, free of all this stress…. just to have more control over my life. A smile was beginning to develop when suddenly you hear the boss say, “There may be a lay-off due to company budget cuts”. You then snap out of your momentary blissful state and back to reality, wondering, did she just say there might be a lay-off?  “Here goes my job security”! And with it, worry began to set in and a chain reaction of thoughts on how can I come up with a plan to offset the possibility of becoming one of the unemployed.

After picking up the kids from school and arriving  home from work , you immediately sit down with your spouse to hash over what actions to take in case you’re laid off. You know that unemployment will take a heavy toll on the family’s finances as well as your livelihood.  One of the first things you do, is to take a close look at your debts and then come up with a budget.  After a closer look at your financial status, you see that the family has over $90,000 worth of debt.   Oh how wonderful it would be to become debt-free right about now! Seems as though all your dreams of becoming a home owner, going on vacations, and just having a peace of mind just went down the drain. You begin to say to yourself, there’s gotta be something out there that can help me fulfill all my dreams!

At the end of what seem to be another frustrating day, you stare out your window and watching the sun go down, you’re thinking to yourself, ”Somewhere out there there’s a diamond in the rough, and I just have to find it”.

This is the reality for many who find themselves in similar situations. Regardless of what occupation or income level we’re in, we find ourselves facing at least one or more of the obstacles mentioned.  Whether it be obtaining financial freedom, becoming our own boss, taking control over our lives, or just having quality time to enjoy life we must find that niche that will open the doors to success.

Quality of Life

Quality of Life

We have very few choices to make in order to break this cycle of day to day frustrations.  It’s time to take action to change the quality of life that we’ve been dreaming of in order to obtain that peace of mind we’ve been seeking.  We are the product of the choices we make. Either we stand by and allow our current situations to remain the same only to find ourselves only dreaming of a better life or take measures to change our circumstances and make our dreams turn into reality.

There is so much information and opportunities out there that is right at our fingertips . The problem is the fear of the unknown or we just can’t see the numerous opportunities that’s available, In other words, as the saying goes, “We can’t see the forest for the trees”.

For these reasons, I encourage you to check out some important information  that could change your life forever by clicking here.